NEWS

07-10-2015

25 years of TAN-VIET

The Silver Jubilee of TAN-VIET’s founding

25 years ago, when Poland was changing rapidly, first VIFON instant soups were introduced to the Polish market – among them the “Golden Chicken” and “Curry Chicken”, which are still popular today. In 1990, TAN-VIET – a distributor of oriental products – began its market history. The first company headquarters was located in Gdańsk, in a Vietnamese restaurant, while a warehouse and remaining offices were located in Pruszcz Gdański.

In the past, TAN-VIET used to operate a chain of oriental restaurants “TaoTao”, which specialized in original dishes of the Far East. The construction of a new company headquarters began in 2000, on Marco Polo 9 Street. The opening of the office-warehouse complex in Łęgowo took place in April 2002.

The TAN-VIET Capital Group is a member of the international CERIOTI Holding. CERIOTI relies on five pillars of activity. The first pillar is production in 2 factories in Vietnam and 2 manufacturing plants in Poland. Another CERIOTI principle of operations is international trade and distribution. Aside from the Polish market, TAN-VIET is the sole owner of companies in Germany, Slovakia, Hungary, and Romania. Moreover, TAN-VIET runs distribution in various other European countries and Cuba. The third pillar is real estate, the fourth is retail sales and the last pillar constitutes investments. The successful synergy of these five pillars is what led to Cerioti’s products being available in 60 countries worldwide.

In 2002 TAN-VIET expanded its operations to Cuba. The Cuban division has its headquarters in Havana, near the 5^th Avenue. In cooperation with Mlekowita, TAN-VIET became the first Polish company to succeed in realizing a milk contract in Cuba. A further accomplishment is the establishment of regular deliveries of canned meat products, and a contract for poultry with Konspol.

2500 employees worldwide work to guarantee the success of the CERIOTI holding. At the moment, TAN-VIET employs more than 500 people in Poland and Europe, concentrating on a staff of specialists and managers. Some of these employees have been working for the company since its very beginning, or more than a dozen years.

TAN-VIET has achieved a notable and measurable degree of market success in Poland and other Central-European countries. From its very inception, TAN-VIET remains the biggest importer of Asian products in Poland - the sole distributor of popular brands, such as VIFON, TaoTao, and others. For years VIFON has been the leading player in the instant soup category, while TaoTao is in the lead in the sauces and oriental noodles categories¹. Moreover, VIFON is the number 1 brand on the Slovakian and Hungarian markets².

In the last 2 years TAN-VIET was classified by “Rzeczpospolita” in a ranking of companies with the highest dynamic of export shares in sales, noting an over 300% increase from 2009 and 2010³. The trust of our partners and consumers has been documented by multiple awards received over many years.

Today, after 25 years from the day the company was founded, Mr.Chairman Tao Ngoc Tu, with the Board of Directors and employees, has the pleasure of celebrating this Silver Jubilee with You. We hope for further decades of cooperation, growth and mutual trust.

1 Nielsen, Retail Trade Panel, oriental sauces and pastas category, value % market share, total for Poland, aggregated data MAT II 14 – I 15

2 Nielsen, Retail Trade Panel, instant soups category, value % market share, total for Slovakia and Hungary – separate research for each market, aggregated data MAT VI 14 – V 15