NEWS

4-1-2016

VIFON Easy Soups media campaign!

Aside from our standard 70 g soups and Premium line soups, the new campaign hit is a new product in our portfolio – VIFON Spicy Chicken, an exceptionally spicy instant soup – an answer to suggestions and demands set forth by the brand’s fans.

Various communication channels will be used during the campaign – TV, Internet, radio, OOH, social media. Our TV spots – VIFON Bar and VIFON University are going to be broadcast on various TV channels – starting with the “big four”, as well as PremiumTV, Polsat Theme, TVP Theme and IDM. Hanvas Media House is responsible for preparing and purchasing air time. This campaign is going to be supplemented by a strong media presence on Youtube and VOD platforms, as well as a Goodle Ads-type campaign led by Performance Media Agency.

All this is going to be supported by a poster campaign (showcasing packshots of the new VIFON product – Spicy Chicken) on mediums such as citylight (property of ClearChannel) in Poland’s biggest cities, a sponsoring campaign on RMF FM and RMF Maxxx, as well as an active presence in the social media – Facebook and Instagram.

The VIFON brand is synonymous with an exceptional, original flavor and a quick, filling meal. Thanks to a diverse portfolio of products, their high quality, innovativeness and consumers’ support, our products have taken the lead in many sales and consumer rankings over the years.